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How to Use Content to Increase B2B Lead Generation

How to Use Content to Increase B2B Lead Generation

The other day, a client asked me, “Why is my website not generating successful leads, even though I’m posting countless articles about my business?” A website is only as strong as its content – and developing engaging and useful content is the most powerful tool in creating an influx of strong and successful leads. Generating ... Read more
6 Simple Ways To Get Customers To Review Your Business Online

6 Simple Ways To Get Customers To Review Your Business Online

  See full story on forbes.com Image courtesy of forbes.com

Local Consumer Review Survey – BrightLocal

  See full story on brightlocal.com Image courtesy of brightlocal.com
How to set up a retargeting ad on Facebook

How to set up a retargeting ad on Facebook

A Beginner’s Guide to Retargeting Ads Written by Dan Hecht SHARE 429 inShare We’d all like to think that every single person that comes in contact with our business follows a very straight and orderly path to purchase. Someone visits our site for the first time, then fills out a form to download an ebook, then ... Read more

Writing Compelling Copy: Telling Your Story Effectively

  How would you answer the question, If you were stranded on a deserted island — and could only have five books with you — which five would you choose? Id choose my favorite stories to help me feel less alone and remain motivated. If stories are powerful enough to bring a sense of belonging ... Read more

How to Use IFTTT as a Media Autoblogging Tool – ManageWP

  Do you often share images, videos or audio online? Do you wish that you could automatically publish that media to yourblog? Sure there are autobloggingtools out there, but most are “illegal” and involve content scraping. Those types of duplicate content posting tools canget you in serious trouble. Today I’m goingto share a great way ... Read more

WordTracker Link Building Tool

There are a lot of factors that  influence the rankings of a web site, any search engine optimization effort isn’t worth even a second of your time without relevant and competitive keywords. Without doing proper keyword research , you’ll probably end up competing against web sites with thousands of inbound links optimized by search engine optimization gurus ... Read more

SEO Tools: Keyword Research

Keyword research has been the foundation of Hoof Marketing. I love to do keyword research. Well I say that but I have trained my brain to  like it. I have to because without it you are wasting valuable time and effort. But before I would just pass this most important task off to a virtual ... Read more

Google Updates: The History of Google Algorithms

<img class=”alignleft curated_image” src=”undefined” alt=”” /> Google is constantly changing and updating it’s Algorithms  almost daily. The major changes come in the results of Penguin and Panda. This is why Search Engine Optimization is basically a research work to rank high in search engines. You have to keep a constant eye on these algorithms, study them ... Read more

Keyword Research | Maximizing Your Marketing Success

Keyword research is an important aspect of SEO and a solid foundation for any effective strategy to rank. By doing effective keyword research you must identify the terms that your consumers use to access sites similar to yours. When your website is  optimized and the pages of your site are linked appropraitely you  will improve the number of  highly targeted visitors ... Read more

Growing your online presence in 2016 and Beyond

Growing your online presence in 2016 and Beyond Selling and marketing a product or service in today’s online takes innovative and an enormous amount of time. However if done correctly can be very profitable. Marketing a service in today’s online community you have to be innovative and constantly developing methods that generate sales by expanding ... Read more

IFTTT Interlinking Properties

What is IFTTT? IFTTT is a web-based service that allows users to create chains of simple conditional statements, called “recipes”, which are triggered based on changes to other web services such as Gmail, Facebook, Instagram, and Pinterest. IFTTT is an abbreviation of “If This Then That”   Here is a list of authoritative and trusted web ... Read more

Growth Solutions across Multiple Platforms and Online Properties

Hoof Marketing It all starts with your reputation. How are you seen online? Across multiple platforms? Check out our reputation marketing services. It doesn’t matter if you’re a dentist, a plastic surgeon, a carpet cleaner, or a painter. Consumers trust online reviews from strangers when making purchasing decisions. “Your brand is what people say about ... Read more

Building Authorship Without Google Authorship

Even though Google has dropped the Authorship from the search rankings there is a still a benefit to marking up your website structure for Google authorship. Read the following article to see how you can still make use of this powerful structured data.   By now, we all know that Google Authorship is dead; John Mueller ... Read more

Youtube Channel Art

The second most popular search engine after Google YouTube is an effective marketing channel for your business, and a customized YT background creates brand awareness and tech savvy in the minds of viewers who access your YT channel  

Is Search Engine Submission Necessary?

The simple answer is no – search engine submission isn’t necessary. The majority of search engines nowadays (most notably Google) crawl and index pages by following links. Using that logic, a single inbound link from any already-indexed page will identify your page to the engine. Subsequently, if that page links to other pages within your site, they ... Read more

Can Any Inbound Linking Hurt My Ranking?

The answer is simple – inbound linking cannot hurt your search ranking. How is this known for certain? Well, for one, if inbound were to hurt your rank, your competitors would continually link to your site from link farms. Such a scenario is beyond your control. For this reason, Google cannot penalize your site for any ... Read more

The Importance of Anchor Text in Back-links

The importance of anchor text with respect to a linking strategy cannot be overstated. Back-links are a huge part of the search engine algorithm. When initiating a linking campaign, it is vital that external sites link using the appropriate keywords and terms in the anchor text. Almost always, linking candidates will use the company name as anchor ... Read more

Absolute Links vs. Relative Links – SEO Value

The debate between absolute links and relative links continues to live on in the SEO world. The individual significance of each has been contested, but it is widely regarded that absolute links provide better SEO value on the whole than relative links. Many believe that absolute links have less potential for getting messed up when search engines ... Read more

Incorporation of Company Branding and SEO

SEO is not an exact science. This becomes apparent when trying to incorporate both SEO and branding into a strategy. This process is finicky to say the least. On the one side, SEO deals with the placement of keywords and phrases. On the other side, branding deals with company loyalty and culture. Incorporating both sides dilutes the ... Read more

Strategic Use of Images in Search Engine Optimization

When assessing page structure and layout, there is a subtle, yet strategic way to use images in an SEO-friendly manner (beyond ALT tags) that improves your search rank while allowing you to integrate the necessary marketing message(s). Confused? Let’s look at an example: Suppose you operate a travel site and you want to optimize a given page for ... Read more

Google now discounts all reciprocal links

For a long time, reciprocal links have remained at the forefront of most inbound linking strategies. This is going to have to change. Google now discounts all reciprocal links. The algorithm has been altered to identify the exchange of links by two parties for the purpose of increasing their number of inbound links. The concept of reciprocal ... Read more